Weekly Dev-Side CRO Brief

CRO from the dev side for Shopify teams scaling from $1M to $10M ARR.

Each issue gives you one instrumentation blind spot, one implementation move, and one metric to watch so decisions are based on stable data, not dashboard drift.

Where this perspective comes from

After working with agencies and Shopify merchants, I've noticed that CRO often feels like a mystery. But when teams focus on clean data, understanding user intent, and building intentional funnels, marketing, development, and growth decisions become much easier—and experimentation starts driving real progress. This newsletter shares the lessons, tools, and processes I've found most effective for making that happen.

Built for

Shopify operators scaling revenue but lacking reliable funnel visibility.
In-house growth and marketing teams that need cleaner attribution and experiment discipline.
Developers and technical marketers who want implementation-ready CRO guidance.

Not for

Beginner dropshipping playbooks or quick hacks.
Trend recap content without implementation depth.
Tactics that ignore tracking quality and technical QA.

What each issue covers

Instrumentation Discipline

Keep event naming, schema integrity, and tracking behavior stable across releases.

Visibility Diagnostics

Find where attribution, identity, and checkout visibility break first.

Shared Funnel Definitions

Align growth and engineering on one model for conversion and revenue decisions.

Experiment QA and Release Safety

Ship test changes without regressions in speed, tracking, or checkout behavior.

Operator Playbooks

Apply one practical fix each week with clear effort-vs-impact tradeoffs.

Get one practical dev-side CRO insight each week.

Join Growth, Not Guessing for weekly Shopify conversion and measurement guidance you can implement immediately.